Jeroen van der Veer, our CEO, said this year will be very tough. Cash is king in this global recession. His main message was to focus on doing the essential things, and reduce non-essential expenditure and investment. This was not just good advice, it was advice for survival for business and jobs.
This has led me to think more carefully about my 2009 goals and plans. My goals will be much more adapted to this business climate. I believe that the Enterprise-First mindset and behaviour based on leadership, accountability and teamwork are even more relevant. To stay in business requires good teamwork, and leadership of integrity by every team member.
As a national business, Shell in New Zealand still needs to continue to simplify, and continue to excel operationally. By doing business better during difficult times, we will earn greater trust and staying-power with our customers who are also in hardship.
We do not have to go about massive-spending projects to achieve these changes. Cash is very tight now. We need to do things differently. So our actions will require more innovative and critical thought prior to any spending or investing. The simple question before doing anything is: Why do I need to use money on this? What is a better way?
This year is not necessarily a year of gloom. We can turn this year into opportunity. It is difficult to think in a positive light, but I strongly believe anyone can think of newer and alternative ways to make business better.
Note: also written within my Shell Blog (intranet)
Sunday, January 04, 2009
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