Blogging by Workers and Blogging Rules

I have blogged for quite a while now in one form or another, but it was specifically for a social or exploratory basis. This blog will be more serious but still comfortable. Blogging is already quite popular worldwide among millions people, interest groups and even companies. Strangely it seems like the blogging phenomenon hasn?t reached the majority of New Zealand people or companies.

The idea of everyday workers blogging for a company or organisation is really the interesting. My first impression was that too many company going-ons or secrets would effortlessly escape by over-chatty workers. Many people seem to speak their mind so readily on the faceless WWW, so when blogging from a corporate outlet they may blunder. This could lead to a PR nightmare and the worst thing than getting fired is being liable for the collapse of a company and hundreds of workmates losing their livelihoods. Just a little unintended slip of the tongue could bring about a calamity.

Corporate blogging like any other communication tool has it rules. It is still quite early days for the universal business conventions to be set as rock. A company blogger will face evolving rules and guidelines for the next few years as the world gets used to the blogging scene. In one year it maybe encouraged to blog about departmental activities, like blogging I feel tired today, but the next year this maybe shunned. For the meantime, I think it is important to take a cautious approach and I believe a general rule to blogging for workers is to treat it as writing a corporate postcard open to the world. So I think workers should not write anything opinionated contrary to company direction even through an intricate mask of careful sarcasm. The returns for risking an audacious blog are not worthwhile for most workers.

I hope that my blog will be interesting and I envision my thoughts will be of some use. I encourage you the reader to make comments but regrettably I won?t reply to all because replying can take up lots of time.

Here?s for a flourishing future! Cheers.